Case Study

Parasut.com

Case Study

Parasut.com

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Increasing B2B Revenue by Online Wasn't Easy Peasy

Executive Summary

Parasut.com is a cloud-based platform for e-accounting, which relieve to SMEs from the burden of time-consuming complex financial operations with the easy-to-use financial tools. Their mission is to provide the technology to enable a newly established business to achieve success more easily and quickly. We were appointed in June 2019 to investing most of our efforts in deep keywords research and content optimization to create uplift strategies on organic the ROI of SEO.

Challenges

A key part of the challenges was to increase YoY high-quality organic traffic on non-brand keywords and at the same time the sign-ups & newsletter subscriptions. So our foremost aim was to analyze and optimize the whole of available blog posts as much as possible. There is a competitive market and we should know where we should focus and on which non-brand keywords are based their businesses.

The Approach

When we started to analyse the whole of blog posts, realised that there is a lot of blog posts that we need to eliminate and focus on the B2B audience expected information. Therewithal, we moved to optimize remained blog posts and find the principal keyword for all of them. To be sure if they really are keywords which we should focus, we researched them and looking at the results if they are relevant for us.

Our in-depth researches of the competition and audience show us a map from the helicopter that makes us with more know-how of the industry. So we already have understood which piece of content is achieved the most traffic and gain more backlinks. Some of the blog posts needed to be optimized because they have low organic traffic, but at the same time, there is big potential. But some of them which we don't have on the blog, we had to discover and create new briefings.

It's just a tiny part of the big portrait. We have optimized most of the things; content fluency, titles, principal keywords, internal linking to other blog posts/relevant landing pages, subtitles, required metadata and added pillar page structure to the long blog posts.

Parasut.com has been nominated for the 'Best Use of Search (SEO, B2B)' category at the European Search Awards 2020. Fingers crossed, we are on the final stage! 🤞
http://europeansearchawards.com/2020-shortlist/

Results

32%

YoY organic traffic 

36%

Daily Blog Impressions 

115%

YoY organic Sign-Up 

200%

Page Speed

10x

Top 10 Non-Brand Keywords 

30%

Featured Snippet Non-Brand Keywords

Our Clients Will Tell You Why We're Better

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Bora Sahan
Marketing Director

Our search visibility, organic traffic and new user acquisition got affected by the increasing competition in the bookkeeping software segment. In order to strengthen our website’s performance, we decided to get SEO consultancy services from BoostROAS. We managed to significantly increase our organic traffic and conversion, thanks to the optimizations and result-oriented improvements we made under their guidance.

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Busra Cildas
Content Marketing Manager

With Paraşüt Blog, our aim was to make any kind of information an SME owner might need in order to run his/her business available - online and free of charge. However, we had difficulty in getting product-related organic traffic and increasing our organic conversions. With BoostROAS’s optimizations and content suggestions, we were able to successfully solve these problems.

Roman Adamita - Young Search Personality of the year
Roman Adamita
SEO Manager

It was a pleasure to working with Paraşüt team on SEO strategies and operations. We work for almost a year and achieve a lot of positive performance. Until now we take our fingers crossed and waiting for the announcement of Search Awards - industry's Oscars.

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