Ofix is a one-stop shop for office equipment and supplies. From stationery to furniture, the company offers a comprehensive range of office products that appeal to all kinds of businesses and individual buyers. It has quickly grown to become a premier source of office supplies in Turkey over the past few years.
The lack of a clear-cut strategy to identify and target B2B or B2C clients was our first challenge. This was especially critical because profit to the company for each B2B and B2C sale are wildly different. Hence, identifying and targeting the correct type of customer in our ad campaigns was paramount. But the search keywords used by both types of customers are very similar, so, this proved to be an interesting challenge for our team.
Due to the nature of its offerings, Ofix caters to both businesses and individuals. Although it had a well-optimized ad campaign in place, the company was running an ad campaign without optimizing it for different customer groups. Our primary objective – lowering advertising costs without reducing sales by redefining customer groups and optimizing business-facing and customer-facing campaigns.
Within 3 months, we saw substantial improvements in the Return on Ad Spend (ROAS). Thanks to continuous optimizations over these 3 months, Ofix’s ROAS shot up by an unprecedented 313.5%! That’s a boost of over 3x, in only a few months. This metric is steadily improving even now.
Increase in ROAS
Decrease in CPA
Decrease in CPC
Our Clients Will Tell You Why We're Better
Chief Marketing Officer & Anlaytical Marketing at Ofix.com
``We are in perfect cooperation with BoostRoas, they are part of the Ofix Marketing Team. Since the day we started with BoostRoas, the process have shortened and we are happy to work with an agency taht we can take fast action.``
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