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Neslihan Buşra Emikoğlu

Analytics Director

Neslihan aka Neslio is a real product person, who manages two different teams. She is involved in many different areas of the company but her main aim is to increase the reach of heybooster globally. She's incredibly focused and intelligent. She's often able to see things or look at things in a way that others can't. We can’t stop her rebellious soul and can't make her do something she doesn't want to do. But, come on, we can't be too harsh on her, that's one of the factors behind her success. Nesilhan often has nerdy talks about software with the IT team while speaking about everything marketing with all of us too.

Professional Skills

Nesilhan is a whizz with Google Tag Manager, Google Analytics, Google Data Studio, FireBase as well as App Tracking and Enhanced E-commerce Integration. The creation of great measurement infrastructure without the loss of any data is a welcomed challenge for her. She's always learning more about data analysis and keeping clients up-to-date and informed about any big industry changes.

Responsibility

Nesilhan is responsible for in-house innovation and technological improvements in addition to leading the Analytics and Data team. She's always involved in different projects with data and insight. She's also developing HeyBooster products and streamlining improvements.

Adventure

Neslihan is very enthusiastic about her product and is always looking for ways to make it even better. She's very approachable and easy to talk to with her understanding and patient nature. A natural educator, regularly helping everyone around her on top of her own team, she also has a great sense of humor.

Blogs written by Neslihan Buşra Emikoğlu

Blog Post

According to Hubspot’s 2019 market research, 65% of companies focus on getting more traffic and leads, while 43% focus on getting positive ROI. Even if the startups focus on new user acquisition channels and companies with large marketing teams focus on issues such as not losing the existing customer and increasing lifetime value we all […]

For the last 3-4 years digital marketing has moved away from opinion based decisions and into fact based decisions. It is not enough to say that it works well for a campaign whose goal is to achieve sales. Yes, it is good but how good? Did it reach its ROAS (return of ad spend) goal? […]

KPIs (Key Performance Indicators) are the targets we try to achieve for the whole month or sometimes whole year. Every metric affects your Google account but if you tried to track them all you would probably spend all day. To keep it simple but also monitor your most important metrics daily, here are the top […]

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