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Blogs written by Neslihan Buşra Emikoğlu
Blog Post
According to Hubspot’s 2019 market research, 65% of companies focus on getting more traffic and leads, while 43% focus on getting positive ROI. Even if the startups focus on new user acquisition channels and companies with large marketing teams focus on issues such as not losing the existing customer and increasing lifetime value we all […]
For the last 3-4 years digital marketing has moved away from opinion based decisions and into fact based decisions. It is not enough to say that it works well for a campaign whose goal is to achieve sales. Yes, it is good but how good? Did it reach its ROAS (return of ad spend) goal? […]
KPIs (Key Performance Indicators) are the targets we try to achieve for the whole month or sometimes whole year. Every metric affects your Google account but if you tried to track them all you would probably spend all day. To keep it simple but also monitor your most important metrics daily, here are the top […]