ecanta.com.tr is offering its customers a reliable online bag shopping platform in Turkey.
This platform brings together the products such as women's handbags, suitcases, wallets of world-renowned brands as Herschel, Puma, Vans, The North Face, New Balance, etc. With the intersection of our roads with Eçanta, we have prepared a rapid growth plan for them and started to work with a solid project roadmap and prioritization. When we compare the performance of the first four months with the previous year, we see that the revenue, CR, ROAS values have been amazingly increased compared to last year.
A digital marketing operation cannot be considered without measurement so at first, we completed the Analytics Basic Setup project to ensure the accuracy of the measurement infrastructure. We made sure that the data flow towards the Analytics account before the ad activations. Subsequently, display and social advertisement banner designs needed to be improved; we carried out very close contact with design teams, developed banner designs together, and completed the infrastructure for display advertising work to be successful. In addition to Search, Shopping, GDN, Dynamic Youtube campaigns on the Google Ads, we completed all campaign setups for Facebook, Instagram platforms on the Social ads.
As the campaign periods realized on special days are critical periods for the increase in revenue, we made extra preliminary preparations. We organized special campaign constructions and video projects for advertising channels, remarketing, and new users. These works, which we have carried out, have provided us with an increase of 128% in revenue compared to the previous month and an increase of 233% in 2019 compared to the last month, on the first special day in our project roadmap.
With the onset of the pandemic period, which affected the whole world, despite the decrease in metrics towards the end of March, acute declines in performance were prevented with the emergency application plans and instant touches created for the revenue increase.
The results of 4 months of regular and agile work brought us a success story. Advertising costs decreased by 16%, with an increase of 123% in revenue. The conversion rate increased by 24%, Google Ads ROAS value increased by 194%. It is essential not to mention the benefits of new user campaigns that support brand awareness and increase the number of users on the remarketing list. While the total number of users increased by 67%, 69% of these users are new users.