A standard display ad campaign should be created to raise brand awareness and more sessions on site. What should be done when observing that the sessions in the campaign are of poor quality and the bounce rate is quite high after creating a display campaign? Have you thought about that?  If wondering how can you […]

With the iOS 14 update, Apple has announced product and policy changes that will impact data sharing across iOS. They are making it more private so there is no free data flow between advertisers and iOS users but giving the chance to their users to choose if they will share data or not.  Why does […]

Let us try to describe your relationship with Google Ads and Quality Score 🙂 You are happy to get an impression and order via Google Adwords. The cost per order (cpo) and cost per click (cpc) a little bit high but you think that’s normal and the same for all advertisers. But the truth is […]

Hey digital folks! Have you ever thought about what the most common question have you get on Google Adwords? It will probably be one of the following. What’s the quality score? What’s the best attribution model to grow your business? What’s the best targeting strategies? (Nope it’s trending nowadays) Those are valuable questions, but in […]