Our biggest challenge is to increase non-brand organic traffic more than ever.
Because it is to get impressions with words that might be relevant around it, the potential words were detected through SEOmonitor Topic Explorer. Those keywords were grouped into categories such as question oriented, sales oriented, brand-oriented etc. and thousands of keywords were prioritized based on search volume and seasonality on SEOmonitor.
Technical arrangements were made in order to adapt Mobile-first indexing. We re-structured content headers based on user behaviour with creating unicorn, highly shareable content (infographic). We identified the sectoral contents that users would be interested in and we produced content. Regular DeepCrawl scans were performed to detect technical errors. Arrangements were made by identifying problems such as lack of elements, unwanted HTTP status codes etc. and solved them.
Hard work always pays
Results:non-brand” organic traffic increased by 9-times! We were able to show a single infographic in the first 3 search results in 70 keywords with a search volume of 11.000 per month. With the improvements made, blog traffic has been transformed into a traffic channel that supports sales.
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