The Kokoma E-Commerce business, which was established in 2019 to make K-Beauty products, is becoming increasingly popular worldwide, available in Turkey since 2019.
Kokoma focused on driving website traffic and online product sales to improve its growth. Even though it grew over time, it struggled to gain enough space among its more considerable e-commerce competition.
Developing strong trust is one of the most crucial elements of brand awareness in the beauty industry. Kokoma focused on organic growth and created social media content and blogs to capture the attention of their audiences.
In 6 months, Kokoma’s revenue increased by nearly 300% with the use of online advertising.