How did Kokoma Increase Their Organic Revenue by 13,793.51% with Content SEO Optimizations?
Kokoma is an e-commerce website that sells K-beauty skincare products. It was established in 2019 and has been offering the most popular Korean brands to customers since then.
As a newly founded website, the brand wanted to increase its market share and organic revenues.
In this interesting story, you can read about how Kokoma increased its organic users by 154% and revenue by 13,793.51% within a five-month period with the help of SEO.
Challenges
Getting the attention of K-beauty fans and building a trust relationship with new users to persuade them to change their skincare routines with Korean products was a hard process.
With the influence of Korean Dramas and K-pop groups, Korean skincare products were a huge hit in Turkey. By the time Kokoma was launched, the market was already dominated by big competitors.
The consumers had deep knowledge about the ingredients they intended to use, so the brand needed to have a wide range of products to meet the needs of the potential customers.
The website had over 60.000 broken URLs eating up the crawl budget, no Turkish meta titles, lack of detailed informational content.
The Approach
Since it was an e-commerce site, using the crawl budget effectively was essential. With the help of robots.txt & XML optimizations and 301 redirects, we eliminated the 60.000 broken URL problem.
As the second step of the crawl budget optimization, we were able to solve the page speed problems of the website via compressing the product images.
After we finished the technical SEO improvements, we needed a booster to improve the organic visibility significantly. In other words, it was time for working on a content strategy.
We created category articles only including useful information while purchasing for each product and brand category page to increase visibility.
As a complementary step, we focused on the product pages, because their titles were not in Turkish. So that the visitors from Turkey could find the pages, we updated page titles with Turkish keywords.
As the final step of the content strategy, we created a blog strategy where we could get visibility from product ingredient-related blog posts to attract potential customers.
Results
We started our optimizations in December 2020 and started to see results beginning from February 2021.
Clicks&Impressions
When compared to the previous 5 months, the brand increased:
- Organic clicks by 127%.
- Organic impressions by 157%.
Organic Users & Revenue
When compared to the previous year, the brand increased:
- Organic users by 154%
- Organic revenue by 13,793.51%.
When compared to the previous five months, the brand increased:
- Organic users by 128%.
- Organic revenue by 128.6%.
With the help of SEO, Kokoma increased its YOY organic users by 154% and YOY revenue by 13,793.51% within a five-month period.
