Hediyesepeti.com is Turkey’s most significant gift and souvenir company. The brand showed up in the ECHO Awards Gift category “Brands that Deliver the Best E-Commerce Experience to its Customers” in 2019.
Special Days Overview:
There are two crucial elements during the campaign periods on special days. The first is to reach too many relevant people, and the second is to return them to sale. For this purpose, it is vital to contact the relevant audience from all four corners instead of communicating on a single channel to remind ourselves. Valentine’s Day is one of the most critical periods when users search a lot on gifting. Being more visible on search and Google shopping means attracting people to buy. At the same time, the fact that the relevant audience frequently sees the brand on social media before the purchase will increase its interaction with the website during the purchase period. In this case study, we focused on improving last year’s performance metrics more than %50 for Hediyesepeti. We started campaigns before the aggressive period to catch valuable potential.