2021 New Year Story
- New Year’s work may be unprofitable in terms of campaign results for Hediye Sepeti, but it is crucial to the acquisition of brand awareness and new customers.
- We grouped the keywords as Christmas and New Year Gifts.
- We created campaigns that we can manage as New User, Remarketing separately.
- We activated the DSA campaign with the landing page as “New Year.”
- Although it shrinks in volume, we did not forget about the shopping campaign. We activated a special shopping campaign for the New Year by using product labelling.
We Plan to Optimize the CR
- We headed for the device optimization.
- We worked on campaign goals, bidding strategies, and tracking methods.
And Results 🔥
- Desktop CR 1.86%
- Mobile CR 0.66%
- ROAS increased to 215%
How has it affected overall ad performance?
We closed this Year with 75% more sales than last year despite the decline in shopping campaigns.