Forever New founded in Melbourne, Australia and loved across the globe with serving products to customers via e-commerce website globally in Turkey also. Our aim is design a strategy that consistently increased Facebook engagement rate.
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Challenges:
Finding a consolidated customer view across numerous touch points is the only way to have impressive social media results.
The Approach:
Audiences were segmented by Acquisition, Activation, and Retention by studying past campaigns. We also tracked the e-commerce sales rate, in addition to the engagement rate, in order to identify conversion and watch for any effects on the direct traffic. After redesigning the campaign structure, we created a dashboard to see all performances metrics – making it easier to optimize.
Hard work always pays
Results:
Within the first three months, the engagement rate has shown steady improvement – rising from 2.67% to 5.63%.
Engagement rate rising from 2.67% to
5.63%
