Forever New founded in Melbourne, Australia and loved across the globe with serving products to customers via e-commerce website globally in Turkey also. Our aim is design a strategy that consistently increased Facebook engagement rate.
Finding a consolidated customer view across numerous touch points is the only way to have impressive social media results.
Audiences were segmented by Acquisition, Activation, and Retention by studying past campaigns. We also tracked the e-commerce sales rate, in addition to the engagement rate, in order to identify conversion and watch for any effects on the direct traffic. After redesigning the campaign structure, we created a dashboard to see all performances metrics – making it easier to optimize.
Within the first three months, the engagement rate has shown steady improvement – rising from 2.67% to 5.63%.
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