Finding a consolidated customer view across numerous touch points is the only way to have impressive social media results.


The Approach:

Audiences were segmented by Acquisition, Activation, and Retention by studying past campaigns. We also tracked the e-commerce sales rate, in addition to the engagement rate, in order to identify conversion and watch for any effects on the direct traffic. After redesigning the campaign structure, we created a dashboard to see all performances metrics – making it easier to optimize.

Boostroas Boostroas

Hard work always pays


Within the first three months, the engagement rate has shown steady improvement – rising from 2.67% to 5.63%.

Engagement rate rising from 2.67% to


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