A digital marketing operation cannot be considered without measurement so at first, we completed the Analytics Basic Setup project to ensure the accuracy of the measurement infrastructure. We made sure that the data flow towards the Analytics account before the ad activations. Subsequently, display and social advertisement banner designs needed to be improved; we carried out very close contact with design teams, developed banner designs together, and completed the infrastructure for display advertising work to be successful. In addition to Search, Shopping, GDN, Dynamic Youtube campaigns on the Google Ads, we completed all campaign setups for Facebook, Instagram platforms on the Social ads.

As the campaign periods realized on special days are critical periods for the increase in revenue, we made extra preliminary preparations. We organized special campaign constructions and video projects for advertising channels, remarketing, and new users. These works, which we have carried out, have provided us with an increase of 128% in revenue compared to the previous month and an increase of 233% in 2019 compared to the last month, on the first special day in our project roadmap.