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How Did I Get Started Learning Performance Marketing?

Hey, Ceyda’s here! In my first blog post, I decided to write about my journey to Digital Marketing and the Performance Marketing world. Hope this writing can be a guide for those who don’t know where to start! Some may wonder how come I want to become a Performance Marketer or even choose Digital Marketing […]

Ceyda Pınar

January 11, 2022 . 5 min read

5 Steps to Using Standard Display Campaigns More Effectively

A standard display ad campaign should be created to raise brand awareness and more sessions on site. What should be done when observing that the sessions in the campaign are of poor quality and the bounce rate is quite high after creating a display campaign? Have you thought about that?  If wondering how can you […]

Tugaycan Aslan

June 08, 2021 . 4 min

How to Track Keyword Ranking Performance Easily & Free?

My goal is to present you with a quick and easy guide on tracking keyword performance in this blog post. It will be brief, but I hope many of you will find it actionable and useful in your daily work routines. By tracking the performance of specific keywords, you will be aware of what’s happening […]

Roman Adamita

May 10, 2021 . 5 min read

Cumulative Layout Shift Study: How Ready Are Websites for Core Web Vitals Metrics?

Why would a user visit your website when there are hundreds of choices of websites answering users’ questions and providing services in their field of interest? You may be helping them in their quest for a better user experience, and being able to answer their questions instantly is one of the most important criteria. Therefore, […]

Adem Yıldız

May 09, 2021 . 6 min read

Image Compression: A Quick Win in Page Speed Optimization

Sometimes, companies think page speed optimization as a pain in the neck. Actually, it is like that because page speed optimization includes many confusing terms. And when we explain them in really long and fancy presentations it may get even more confusing, since decision-makers have limited time to read and understand them due to their […]

Büşra Çildaş

April 29, 2021 . 6 min read

A Guide to Cumulative Layout Shift with Real Cases

One of the essential metrics affecting our speed score is Cumulative Layout Shift (CLS) among the Core Web Vitals values. Especially on a news or magazine website, while reading an article, we can give an example of shifting a grid in an advertisement or website that suddenly appears. Especially on the mobile side, it can […]

Adem Yıldız

March 17, 2021 . 5 min read

What are the Best Practices for Competitor Keyword Analysis?

You established your company blog, and you are ready to create fancy blog articles and get some traffic to your website. You are confident about your business and believe that people looking for information will visit your website and finally decide to buy your service or product if you are lucky enough.  Of course, there […]

Büşra Çildaş

March 11, 2021 . 7 min read

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