The budget is at the center of every marketing department. Limited or not you have to measure the results. If you are a marketer you know what it is like, you have to create strategies to make the most out of your budget, spend it wisely to increase your revenue. And it all depends on […]

Hey digital folks! Have you ever thought about what the most common question have you get on Google Adwords? It will probably be one of the following. What’s the quality score? What’s the best attribution model to grow your business? What’s the best targeting strategies? (Nope it’s trending nowadays) Those are valuable questions, but in […]

According to Hubspot’s 2019 market research, 65% of companies focus on getting more traffic and leads, while 43% focus on getting positive ROI. Even if the startups focus on new user acquisition channels and companies with large marketing teams focus on issues such as not losing the existing customer and increasing lifetime value we all […]