Year: 2018

Case Studies

Google Shopping ROAS Boost

Although Google Shopping allows companies to promote hundreds of products using the familiar shopping feed, it doesn’t let you choose specific keywords like Google Search ads do. A1 Security Cameras’ impressive catalogue of 15,000+ products only made this task much harder.

Case Studies

Lower Ad Spend, Steady Conversions

Ad spend is more or less linked to conversion rates directly. Increasing ad spend increases impression rates, which invariably boosts the conversion metric. Conversely, reducing the ad spend usually causes a dip in conversion as well.

Case Studies

Redefining Customer Groups

The lack of a clear-cut strategy to identify and target B2B or B2C clients was our first challenge. This was especially critical because profit to the company for each B2B and B2C sale are wildly different.

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